You read it right. A study investigating the effects of background music and scent in shopping centers found that certain music can increase customers’ experience with the service in a store. Especially music with a slow tempo has a positive effect on how customers experience their surroundings. Although the perception of service quality is mostly determined by the service itself, music can influence this perception. The type of music people hear while shopping can strengthen or weaken their experience with the service in a store. And the results also tell us that slow tempo has a more positive influence than high tempo music.
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