Music has an impact on the atmosphere in your store. The presence of music influences the emotions and behavior of your customers. Music keeps people in your store longer, makes them spend more and keeps them coming back by improving their mood while shopping.
A recent study (2014) focused on the differences between famous and non-famous music in a retail environment.
· Famous music increases the energy level of your customer.
· Non-famous music increases the pleasure of shopping.
· Do you want customers to pay attention to your promotion and process the information,
non-famous music is the appropriate choice.
· Do you want your customers to make impulse buying through emotional reaction to music, famous music should be the appropriate choice.
Click here to read more about this research.