During a study investigating music in retail, people were exposed to famous and non-famous music while shopping. Afterwards the participants were asked if and what type of music made them shop longer. Although the participants thought – perception – they shopped longer when exposed to famous music, the results showed that non-famous music actually made them shop longer (10%).
A plausible explanation for this result is that famous music excites people, causing people to walk around less relaxed and leave sooner.
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