In the spotlight – Jeff Campbell

  Jeff Campbell is an American singer songwriter with a passion for performing. He loves travelling across the country with just his guitar to share his music with new people in new places. By performing in different venues all over the country, Jeff is able to directly connect with his audience and experience the effect his […]

onbekende muziek

Familiar music excites, unfamiliar music increases pleasure

Music has an impact on the atmosphere in your store. The presence of music influences the emotions and behavior of your customers. Music keeps people in your store longer, makes them spend more and keeps them coming back by improving their mood while shopping. A recent study (2014) focused on the differences between famous and […]

Music increases the perception of service quality

You read it right. A study investigating the effects of background music and scent in shopping centers found that certain music can increase customers’ experience with the service in a store. Especially music with a slow tempo has a positive effect on how customers experience their surroundings. Although the perception of service quality is mostly […]

Keep customers in your shop 10% longer

During a study investigating music in retail, people were exposed to famous and non-famous music while shopping. Afterwards the participants were asked if and what type of music made them shop longer. Although the participants thought – perception – they shopped longer when exposed to famous music, the results showed that non-famous music actually made […]

Tell-a-friend and receive a free month

Ask your neighbor retailer / business owner to join and receive a free month from us! How does it work? Ask the business owner to give BizMusiq a try and let us know. When he or she subscribes to BizMusiq we will reward you with a free month on top of your current subscription. Are […]

In the spotlight – Moritat

Moritat, a group of three friends who met in vibrant downtown Chicago. Moritat consists of Venus Laurel on keyboards, Konstantin Jace on guitar/bass and Corey McCafferty on drums. This trio experiments with different styles such as pop, rock and electronic, creating a futuristic sound like no other. Check out their official Starry B video below […]

Hello World! We are BizMusiq!

Welcome to BizMusiq, a new background music service for retail. BizMusiq is a joint venture of Strengholt Connect (a subsidiary of music publisher Strengholt) and Tribe of Noise. Who?. BizMusiq offers certified “rights-included” music programs (e.g. no PRS/PPL licenses needed) via a competitive subscription model. How?. BizMusiq+ offers retail chains and brands custom background music […]